Are Data Mining and Lead Generation Still Relevant in Your Business?

At Noon Dalton, we’re often asked the question of whether lead generation and data mining are still viable ways to grow a business.  This is a complicated question and obviously depends on the methods used. However, we think that, if implemented correctly, these marketing methods pay huge dividends.

Where Can I Find the Time to Handle Lead Generation and Data Mining?

As with anything when it comes to growing a business, success often comes down to finding the time to devote to the necessary task.  As businesses grow, the amount of available time for various tasks becomes smaller and smaller.  

At Noon Dalton we offer ways to offload much of the often-monotonous work of lead generation and data mining. This includes outsourcing data entry.  We offer remote teams that have significant marketing experience. They help you to bring in leads and build out your database of potential contacts.  By offloading this work to a remote team, you no longer have to worry about the high cost of bringing on in-house hires to handle marketing tasks that may or may not exist year-round.  This is especially true if your business is seasonal in nature.

How Can I Use Lead Generation and Data Mining in my Business?

The reality is that, if a business isn’t growing, it’s left behind.  No matter what industry you’re in, you have competitors that are spending significant resources marketing their services to help grow their businesses.  If you’ve been able to coast along for years without doing additional marketing, that’s great! But those days are likely numbered.  

No matter the size of your business, you can benefit from lead generation.  Below are just a few of the ways that we’ve helped our clients grow their businesses through lead generation and data mining.

  • Email Outreach – When marketing your business, do you spend a significant amount of time reaching out to potential leads via email with the same message?  If so, you can employ a remote team member to handle this workflow. This allows you to focus your time on other tasks.
  • Data Collection – If you’re regularly reaching out to new leads, you obviously need to have a database that is constantly growing.  Most companies will simply buy bulk lists that hundreds of other companies use, too.  In these instances, it’s difficult to know how fresh these leads actually are.  With a remote team, you can create your own database of fresh leads. And, you don’t have to share it with anyone.
  • Lead Tracking – While consistently reaching out to leads is important, tracking these leads is likely even more crucial to the growth of your business.  The last thing you want to do is reach out to a contact multiple times when they’ve already indicated a lack of interest.  This costs you time and money.  By leveraging a remote team, you can use a CRM to track each and every lead. This helps you know exactly how well your marketing efforts are working.

Ready to Learn More About Data Mining and Lead Generation from a Top Outsourcing Company?

If you’re interested in learning more about how to grow your lead generation and data mining efforts with data outsourcing, feel free to reach out to our Noon Dalton support team. 

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