Our Story
How we started
Our first business was financially successful and personally rewarding … and a lot of work. We hit upon the idea of managing a social networking club, which was created to help professionals meet one another at different high-profile events in Manhattan, while at the same time raising money for charity.
And while it took off – over the course of hundreds of events we helped raise over $2 million – it was also a heck of a lot more time and effort than we realized. We needed help, and soon learned that it simply wasn’t cost-effective to hire full-time local employees for the crucial administrative tasks that kept things running smoothly. In addition to having to pay New York salaries, we would’ve needed insurance, as well as extraordinarily expensive office space.
Because Jehan had a background with outsourcing for Fortune 500 Companies when he worked for Deloitte Consulting, we already had a leg up when looking for outsourced employees. We tested many different providers and settled on one that was able to give us customizable options. And we liked the company so much, we took it over and Noon Dalton was born.

Crawl before you fly
We’d like to say that the first time we used virtual assistants was a perfect experience, but it wasn’t – the process needed refinement. We quickly concluded that the most important element wasn’t someone’s capability, but the training they received. We rebuilt the operations and totally revamped the training process, and this became the foundation for the rightsourcing that we do today.
Where we are now

What makes us unique from typical virtual assistant companies is that we don’t make businesses conform to our requirements; we create customizable solutions that meet theirs. When a company approaches us to talk about their needs, we tell them about the two-week rule. Basically, if you can train someone to do a task in two weeks or less, you probably shouldn’t have your local staff – whom you’re paying a lot of money – do it. It makes much more economical sense to go with outsourcing services.
Our virtual assistants are based out of India and the Philippines, and we make sure they all get the proper training while creating detailed process documentation that provides added value for our clients. Every training session is recorded and documented, so once a company gives us a task, they will not have to worry about it in the future. We also make sure to cross-train so there is always a backup person who can fill in if necessary – meaning no downtime for your vital business functions.
Behind our thinking
We believe that there is no such thing as an unimportant task within a company. Often times what some may consider to be a repetitive job is a vital piece of your business infrastructure. With advances in technology, it is easier than ever before to find the right person to fill the right role.
And unlike some other virtual assistant companies, we don’t just talk the talk. We love to travel, for business and pleasure. In the past two years, we’ve spent time in 22 countries, including Spain, Bangkok, Cape Town, Bali, and Australia. Edward has backpacked across Southeast Asia, visited Everest Base Camp, and completed a 500-mile pilgrimage across Spain, all while managing Noon Dalton into a successful company with hundreds of clients and more than 300 employees.
We want to live and breathe what we do, and this has enabled us to work from anywhere. The bottom line: If we can run our company while walking across Spain with only a smartphone and a laptop, you can too.
What does the future hold?
While there are still some outdated perceptions about outsourcing – such as it creates implementation headaches – it is only going to become more widespread as the global economy becomes even more global. This will be especially true as companies see how it allows them to scale quickly and effectively, up or down, while efficiently cutting costs and drawing from a wider pool of international talent.
Our outsourcing services can be applied to thousands of tasks, and we are proud to offer a resource that generates value, no matter what is happening with the economy. Want to see for yourself what outsourcing can do for your company? Try us for free and experience the real benefits of virtual resources.
